Earlier this month a study was conducted by the American Marketing Association. Researchers found that right around the time to upgrade to a new phone, people tend to be more reckless with their current phones. Calling it an "upgrade effect," the study shows the phenomenon in which "careless tendencies are intended to promote the acquisition of upgrade products by helping consumers justify the new purchase." However, it's not just a lapse in judgment; People are unconsciously, but to a certain d...
People Are Trashing Their Phones When an Upgrade Is Close, Recent Study Shows
Hypebeast - 21 Dec 2016 05:15
Earlier this month a study was conducted by the American Marketing Association. Researchers found that right around the time to upgrade to a new phone, people tend to be more reckless with their current phones. Calling it an "upgrade effect," the study shows the phenomenon in which "careless tendencies are intended to promote the acquisition of upgrade products by helping consumers justify the new purchase." However, it's not just a lapse in judgment; People are unconsciously, but to a certain d...
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